FIT Master Class | Special Guest: Michelle Thornton Ghee
Time & Location
About the Event
About Michelle Thornton Ghee:
Having managed over a billion dollars in revenue for some of the biggest media companies in the world, Michele Thornton Ghee currently serves as the managing partner for Stratechic Alliance. The Alliance helps company’s use difference to drive results. Previously Ghee served as the EVP of Business Development for Endeavor Global Marketing, part of the Endeavor network which includes talent agency WME, fashion and sports pioneer IMG, UFC, among others. Michele and her team worked to help brands better leverage cultural relevance of the world around them while creating programs that connect to consumers while delivering measurable brand and business value. Previously she was SVP of Media Sales for BET Her (formerly Centric TV), a 24-hour African American lifestyle network designed for Black Women. There she oversaw the vision and execution of all sales functions for the network. She was instrumental in the rebranding of Centric as ‘The First Network Designed for Black Women’ and then again into BET Her.